The work we do is artistic, layered and playful. I come from an environment in Kolkata that nurtured art. My mother runs an art school in Kolkata, so art is really in my genes. This gets woven into the projects we do, in composition, colour, and craft - reflecting lasting impressions our work is able to evoke whether it’s through print media or digital experiences.
The work we do is artistic, layered and playful. I come from an environment in Kolkata that nurtured art. My mother runs an art school in Kolkata, so art is really in my genes. This gets woven into the projects we do, in composition, colour, and craft - reflecting lasting impressions our work is able to evoke whether it’s through print media or digital experiences.
Our thinking is old school, our application is modern. Which is why we can take heritage brands and represent them in ways that are relevant today. While print media has been our home ground, we work with our clients to take their business online such that the digital experience is as joyful as their real-world experience.
Our thinking is old school, our application is modern. Which is why we can take heritage brands and represent them in ways that are relevant today. While print media has been our home ground, we work with our clients to take their business online such that the digital experience is as joyful as their real-world experience.
Every project that we take on, is treated like our own baby. We work with clients who care, and work with them intimately to give them visuals which are unique, clear and sophisticated.
Every project that we take on, is treated like our own baby. We work with clients who care, and work with them intimately to give them visuals which are unique, clear and sophisticated.
What we do is control perception, promise and values by creating a visual system. This visual system serves as the environment where the logo sits, and is applied wherever the brand exists to communicate with its audience.
Moodboards: Designed to develop concept and personality - this is a starting point for us and our clients to agree on a way forward. Our moodboard are researched and applied to ensure that the directions suggested are practical, expansive and appropriate. They aren’t explorations just for the sake of giving options. This is where we allow our imagination to run wild, and then negate ideas to create a controlled funnel.
Logo Elements: Secondly, we design wordmarks, symbols/monograms, & logo variants. All these elements are applied to the visual direction as chosen in the mood board phase.
Typography: We thoughtfully choose the typography for print (header, subheader and body fonts).
Colour Palette
Imagery and Illustrative styles
Brand Manual: Designed to articulate the usage of the above
And connecting with entrepreneurs to understand them and their ambition. Most of our clients are not corporate. They are passionate entrepreneurs. We work closely with them to create timeless solutions.
Does your brand speak with the same integrity, when you are not around to engage personally with your clients?
If not, then yes you do.
However, a solution which isn’t elegant - isn’t a solution at all. So we work with structures to create surprising, delightful, and enjoyable packaging. Much like we imagine your product.
Understanding the product
Creative Direction
Structural Design
Graphics
Sampling
Testing
To figure out technical drawings, materials to be used, and the print mechanisms for the graphics applied. We create in-house samples to ensure everything is up to spec and then help you roll out the first batch of production.
Does your brand packaging showcase your product in the best way possible while keeping it protected?
If not, then yes you do.
We’ve done both informational as well as e-commerce sites which don’t conform to the standard, boring corporate norms. Adding sound, animations and interactions help us create a larger, more immersive experience.
Research
Visual Systems
Creating & Organizing Content
Wireframing
User Interface (UI) Design
Development
Testing
Refinements
Digital media inherently can be cold and confusing. By creating a narrative and experience that is surprising, enjoyable and intuitive, we take traditional brands into the digital space by retaining the ingredients that make them timeless.
Do you control your digital narrative?
If not, then yes you do.
So far we have developed over 10 booksacross sectors, each book making a complex andhistorical entity readable and enjoyable to thelayperson. Our books have told the stories of variousindustries, all stalwarts in their space - from theworld’s oldest carpet factory, to India’s biggestfashion designer, to the Karnataka Govt.
Research
Organization
Designing Layouts
Choosing Materials
Sampling
Is yours a legacy waiting to be told?
Yes you certainly do.
Amazon Web Services
Ampere vehicles
Anand Sweets
Anu merton
Brik Oven
camlin
C Krishnaiah Chetty
Chocolate Philosophy
Karanataka Forest Dept.
Luxmi Tea
Makaibari
Mallika srinivasan
Obeetee Rugs
Tailorman
Titan
Tarun Tahiliani
Total environment
Veer Attikan
Zoya
Amazon Web Services
Ampere vehicles
Anand Sweets
Anu Merton
Brik Oven
camlin
C Krishnaiah Chetty
Chocolate Philosophy
Karanataka Forest Dept.
Luxmi Tea
Makaibari
Mallika srinivasan
Obeetee Rugs
Tailorman
Titan
Tarun Tahiliani
Total environment
Veer Attikan
Zoya
Founded the studio in 2012. Loves learning new things, and working with her hands - from ceramics to shoemaking, to playing the piano. All projects are closely monitored and directed by her.
Visionary visual designer who combines a vivid imagination with desire for practical solutions. He loves to build brand identities, design systems and talk about sci-fi stuff. In his free time, you’ll find him binge watching The Futur or The Office.
A playful visual designer with a knack for getting her best ideas from her dreams. An experimental mind with a passion for creating brand identities and illustrations to solve design problems. Baking cookies and movies are her go-to pass time.
As a creative developer, he has a passion for building beautiful web interfaces that provides seamless UX across a variety of devices. He is extremely skilled in developing complex functionality into user-friendly interfaces. Constantly learning and staying up-to-date with the latest web trends and techniques.
This is a rotating role - we always have one intern at the studio who are current students of communication design.
Enjoys solving visual and organisational challenges. Has been a part of Pallavi’s team since 2019. When not at her desk spraining her wrists, she is found devouring books and cinema.
